Vaccination is an act of love, pope says in ad campaign

Vaccination is an act of love, pope says in ad campaign
Pope Francis in a video capture from a public service campaign for Covid-19 vaccines. Photo: CNS Screenshot/courtesy Ad Council

VATICAN (CNS): “Being vaccinated with vaccines authorised by the competent authorities is an act of love, and contributing to ensure the majority of people are vaccinated is an act of love—love for oneself, love for one’s family and friends, love for all people,” Pope Francis said in a global public service announcement released on August 18 in Rome.

The video message was part of a global effort by the US-based nonpartisan, nonprofit Ad Council and the Covid Collaborative’s It’s Up To You campaign to increase people’s confidence in Covid-19 vaccines by reminding them that the vaccines are safe, effective and save people’s lives. The Vatican’s Dicastery for Integral Human Development also cooperated with the educational initiative.

The three-minute video in Spanish with English, Spanish and Portuguese subtitles, features Pope Francis and six cardinals and archbishops from North and South America. 

The It’s Up To You campaign has been inviting “trusted messengers” to deliver “fact-based and life-saving information to populations hesitant about the Covid-19 vaccines, helping them to make informed decisions for themselves and their families,” it said in a joint news release with the Ad Council.

Lisa Sherman, president and CEO of the Ad Council, said, “The role of trusted messengers to educate and inspire their networks is undeniable.”

She said, “We are extremely grateful to [Pope Francis] and the cardinals and archbishops for lending their voices and platforms to help people across the globe feel more confident in the vaccines,” particularly the world’s 1.3 billion Catholics, she said in the news release.

‘Thanks to God and to the work of many, we now have vaccines to protect us from Covid-19. They grant us the hope of ending the pandemic, but only if they are available to all and if we work together’

Pope Francis

The council said 72 per cent of the adult population and 67 per cent of Hispanic adults in the United States have currently been vaccinated against Covid-19 with at least one dose.

But Covid-19 cases are on the rise worldwide, especially in North, Central and South America. Some nations are still showing very low vaccination rates, such as Honduras at only 5.5 per cent of the adult population and El Salvador with 30 per cent.

While access to vaccines is a challenge, “confidence in the vaccines also presents a hurdle,” the news release said.

In his message, Pope Francis said, “Thanks to God and to the work of many, we now have vaccines to protect us from Covid-19. They grant us the hope of ending the pandemic, but only if they are available to all and if we work together.”

The pope said, “Love is also social and political” as these individual “small gestures of personal charity” add up, “overflowing” into something universal that is “capable of transforming and improving societies.”

He stressed, “Vaccination is a simple but profound way of promoting the common good and caring for each other, especially the most vulnerable.”

Pope Francis concluded, “I pray to God that everyone may contribute their own small grain of sand, their own small gesture of love; no matter how small, love is always great. Contribute with these small gestures for a better future. God bless you, and thank you.” 

Also offering messages encouraging vaccination were: Carlos Cardinal Aguiar Retes of Mexico; Óscar Cardinal Rodríguez Maradiaga of Tegucigalpa, Honduras; Cláudio Cardinal Hummes, retired archbishop of São Paulo; Gregorio Cardinal Rosa Chávez, auxiliary bishop of San Salvador, El Salvador; and Archbishop Miguel Cabrejos Vidarte of Trujillo, Peru.

The campaign encourages people to go to GetVaccineAnswers.org and DeTiDepende.org for more information and answers to questions about the Covid-19 vaccines.

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